Marketing Manager

at Consolidated Communications Enterprise Services in Burlington, Vermont, United States

Job Description

Major Duties

Classification: Exempt / Non-Bargaining
Position may be located remote. #LI-Remote
Fidium is a private equity-backed company rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, we have been dedicated to turning technology into solutions, connecting people, and enriching how they work and live. With a team of 2,700 dedicated professionals, we are committed to delivering reliable service and exceptional support - ensuring our customers stay connected and satisfied.
You will be joining at an exciting time in our company's history - as we expand fiber service across the country and build the team that keeps our growing customer base connected and engaged. At Fidium, we believe in doing more for our customers, and that starts with the people behind the strategy.
We are seeking an experienced Marketing Manager to join our Customer Base Management team, leading targeted marketing efforts focused on customer retention, cross-sell, and revenue growth within our residential and microbusiness segments. Reporting to the Director of Base Management, this role spans strategy and execution. The ideal candidate is someone who can read the data, find the story, and build the campaign that acts on it.

Responsibilities

Customer segmentation & strategy
Design and execute comprehensive strategies to reduce churn, drive gross adds (cross-sell), and grow revenue through upsell
Segment the base by customer cohorts and build personalized campaigns specific to them
Own the end-to-end customer experience across every campaign, ensuring messaging, timing, and delivery work together from first impression to final interaction
Lead development of messaging for marketing campaigns, notifications, as well as technology transformation initiatives
Prime initiatives that improve customer experience and operational outcomes
Integrated communications
Own and execute an integrated customer communications strategy across email, SMS, and direct mail
Build and manage end-to-end automated campaigns
Collaborate cross-functionally with Customer Care, Sales, Marketing, Data Analytics, Business Intelligence, and Legal teams
Share regular KPI updates, campaign performance results, and key insights with stakeholders
Analytics and insights
Analyze quantitative and qualitative data, including customer and NPS feedback, to drive informed marketing decisions
Identify churn drivers through in-depth analysis and build data-backed retention initiatives
Leverage AI-powered tools and platforms to accelerate customer segmentation, churn prediction, and campaign personalization at scale
Define, monitor, and report on program KPIs to evaluate success and shape future strategy
Use MS Excel and Tableau to extract meaningful insights from datasets

Qualifications

5 - 7 years of marketing experience in a telecommunications or technology company
Proven track record of driving programs that impact bottom-line performance across base management KPIs
Exceptional project management, communication, and cross-functional collaboration skills
Self-starter who can handle ambiguity and thrive in a rapidly changing environment
Strong analytical and financial skills, including the ability to build business cases
Proficiency in MS Excel and Tableau
Familiarity with AI-powered marketing tools and a curiosity for applying emerging technology to customer strategy
Experience with HubSpot is considered an asset
BA/BS required; MBA or equivalent preferred

Benefits Offered

We are proud to offer a comprehensive and competitive benefits package:
401(k) matching
Medical, Rx, Dental and Vision insurance
Disability insurance
Flexible spending account
Health savings account
Life insurance
Tuition reimbursement
Flexible Time Off
Paid holidays
Employee Assistance Program
Annual bonus program to eligible employee's based upon organization performance

Salary

Pay range (commensurate with skills and experience): $76,244 - $115,571 Annually

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.

Consolidated Communications Enterprise Services, Inc. is an AA/EEO/Veterans/Disabled Employer.