Demand Generation Specialist & Marketing Automation System U

at Siemens in Montpelier, Vermont, United States

Job Description

Job Family: Marketing

Req ID: 339855

Develop what will be important tomorrow.

The world never stands still. And new challenges arise every day. We see this as an opportunity to rise to them. For example, by asking: how can people’s lives be improved? Help us look for the right answers that help society move toward a more intelligent future.

Here at Digital Industries, one of the main pillars of Siemens, we are the market leader in industrial automation, supplying technology used in everything from car production to bottling plants, across the world. This is an inspiring and dynamic role with focus on Demand Generation activities within the Siemens Digital Industries Communications & Strategic Marketing Team.

Change the future with us.

As Demand Generation Specialist and Marketing Automation System Champion User (f/m/d) you are responsible for driving the lead generation and demand development process within Siemens Digital Industry. By applying marketing automation platforms to marketing processes and campaign work?ows, you drive outstanding campaigns that support our customer audiences and journeys, drive engagement and help to achieve business goals.

+ Drive Demand Generation: In alignment with marketing and sales experts, you will utilize customer’s buyer’s journey to architect innovative multi-touch engagement programs. Develop content designed to generate awareness, shift perceptions, and acquire net-new marketable contacts

+ Create nurturing programs: orchestrate campaign and content development across a network of contributors and stakeholders to generate leads and convert MQLs to SQLs

+ Use a marketing automation platform (currently Eloqua): setup email and push campaigns to educate, engage, and convert

+ Analyze campaign performance: Develop the metrics and analyze the campaign data to drive future marketing decisions and optimize campaign strategy

+ Optimize for success: contribute to continuous campaign performance monitoring, A/B testing, and corresponding KPI-driven optimization, with reporting to internal stakeholders on regular basis

+ Maintain pulse on marketing automation technology advancements and industry changes

+ Perform user acceptance tests for new and enhanced functionalities of our marketing automation platform

What you need to make real what matters.

+ You hold a degree in marketing, computer science, communication, or a comparable discipline

+ In addition, you bring 3+ years of experience in marketing and communication, with focus on CRM and B2B

+ To bridge the gap between communications, marketing, and sales in a complex software driven ecosystem you need an affinity to IT and data in general

+ You have understanding of a marketing funnel and how to align communication campaign strategies with customer journeys

+ You have proven understanding of the B2B buying process and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process

+ Experience with targeting and segmentation is also part of your skillset

+ You bring analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible

+ Furthermore, you have proven experience in campaign performance analysis and working with industry tools and analytics packages (especially Eloqua, Adobe Analytics, Sprinklr)

+ Superior Communication Skills: You are fluent in English and are able to explain complex topic in an engageable way. Additional languages are welcome

+ Be a reliable partner: You are a team player who delivers results on time and in high quality

+ Flexible Work: You have experience working with global and remote teams and are willing work in an agile environment

What we offer.

+ 2 to 3 days of mobile working per week as a global standard

+ Development opportunities for both personal and professional growth

+ An environment where everyone can bring their whole self to work and feel a sense of belonging

+ 30 leave days and a variety of flexible working models that allow time off for yourself and your family

+ Appealing Siemens pension benefits

+ Find more benefits here (

Individual benefits are adapted to meet local legal regulations, the requirements of different job profiles, locations, and individual preferences.

Make your mark in our exciting world at Siemens.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities ( . ( – if you would like to find out more about jobs & careers at Siemens.

FAQ ( – if you need further information on the application process.

Organization: Digital Industries

Company: Siemens AG

Experience Level: Mid-level Professional

Full / Part time: Full-time

Copy Link

Job Posting: JC228706746

Posted On: Nov 17, 2022

Updated On: Feb 19, 2023

Please Wait ...