at Takeda Pharmaceuticals in Montpelier, Vermont, United States
Thought Leader Liaison
TX – Virtual
ABOUT THE ROLE:
The PDT Thought Leader Liaison (TLL) role is a field-based, non-sales focused position, working with Neurologist and muscular skeletal specialist (KOLs), Strategic Accounts, and Academic Medical Institutions to ensure cross-functional commercial resources are applied appropriately. The primary focus is with thought leaders and key opinion leaders. The TLL is assessed in the key areas:
+ KOL engagement & management
+ Local and National Conference engagement
+ Liaise with marketing and sales leadership
+ Identify and engage with Strategic Accounts
+ All interactions are always within label, and consistent with commercial compliance, legal and regulatory guidelines.
You will work closely with and within approved Standard Operating Procedures (SOPs), with the other field directors, RBDs (Regional Business Director), TBMs (Territory Business Managers) and MSL/FME; in addition to home office-based colleagues in Marketing, Medical Affairs, Sales, and Market Access.
The TLL must demonstrate a high level of clinical and customer knowledge. The TLL should have experience with both field and headquarters protocols and procedures. The TLL should demonstrate an ability to engage health care professionals and inform the execution of current and future brand and disease-state strategies. TLLs are responsible for developing and executing educational and engagement strategies.
How you will contribute:
The behaviors that are critical for success are:
+ Lead without authority
+ Relationship Building
+ The ability to execute tactical projects and provide timely feedback while managing multiple projects.
The TLL must be able to:
+ Identify strengths and opportunities needed to deliver a winning KOL and P2P value proposition to key stakeholders in the United States across a broad portfolio
+ Develop an engagement and communication plan for the top 20 KOLs in your region
+ Must be clinical data and scientifically oriented in-order-to discuss disease state and general research interests of our KOLs
+ Ability to evaluate current evidence gaps across different stakeholder groups and perspectives within the US
KOL Engagement & Management
+ Align with cross functional teammates, to orchestrate resources with the top KOLs
+ Execute the neuro-muscular strategy for KOL engagement activities
+ Develop a regional KOL engagement strategy by identifying, profiling, cultivating and maintaining long-term relationships with KOLs
+ Identify and maintain an understanding of Neuro-muscular KOLs within the neuropathy field
+ Conduct business conversations focused on Takeda Neurology (CIDP & MMN)
+ Gather market intelligence and information to support overall business strategy
+ To serve as a resource for commercial teams regarding KOL landscape and expertise within the neuro-muscular community
+ Support Marketing in management of speakers and consultants
+ Collaborate with sales and marketing for selection and nomination of speakers for peer-to-peer programs, symposia, product theaters, and training needs
+ Assisting with the education of KOL speakers, consultants, and advisors with approved decks and materials
KOL Engagement at National and Regional Conferences
+ Plan and execute KOL engagements, state, regional, and national conferences, POAs, field visits, and other venues as directed in a compliant manner to raise awareness of Takeda’s plasma derived therapies business
+ Present at conferences, advisory boards, and sponsorship opportunities
+ Capture feedback derived from brand needs through live interactions with targeted customers and KOLs
+ Work with targeted KOLs to obtain feedback on brand-related marketing strategies/materials for CIDP & MMN
+ Participate as member of cross-functional brand team(s) to provide feedback on strategy, messaging, and tactical execution and novel programming ideas and concepts
+ Help with the facilitation and cross-functional planning, recruitment, and execution of regional and national advisory boards, capturing feedback to inform brand decisions
+ Provide competitive intelligence gained through interactions to help shape strategy.
+ Provide recommendations for neuro-muscular advisory board participants
+ Provide speaker nominations and recommendations to marketing
Speaker Bureau Operations and Content
+ Assist with on-label KOL development, including identification and coaching of promotional speakers with approved slide decks and materials
+ Help to compliantly train speakers on approved promotional slide decks, and assist with completion of annual compliance training
+ Attend all live HCP TLLs region programming to observe, coach, and help the speaker where necessary to ensure compliant execution of content
+ Work with the Brand Leads on new content creation and existing content updates, as well as new programing ideas
+ Manage monthly reporting on Speaker Program KPIs and field force performance
+ Serve as the single point of contact for high-volume speaker logistic / scheduling and working cross functionally to ensure communication
CORE ELEMENTS RELATED TO THIS ROLE:
+ Ability to assemble and lead cross-functional teams toward a shared vision of success
+ Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience
+ Demonstrated organizational skills and project management experience, including superior analytical and planning skills
+ Ability to manage multiple projects simultaneously
+ Ability to execute against strategic plans
+ Excellent oral and written communication skills must be demonstrated, including ability to present corporate presentation, marketing plans, and scientific data to external customers and internal staff.
+ Must possess maturity and excellent interpersonal skills, including receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators
+ Possess strong leadership skills and commits a high degree of influence and trust
+ Ability to work independently and schedules priorities to meet set deadlines.
+ 7+ years of experience in the pharmaceutical or biotech industry, 7+ years of insights and analytics is required.
+ 10+ years of experience in the pharmaceutical or biotech industry,
+ Neurology experience or rare disease commercial experience
+ Significant travel including up to 60-75% of any month.
+ 60% – 80% travel and reside within the geographic area of the assigned territory, or within a reasonable distance as determined by leadership
+ Travel to include working out of the home office once or twice a month
What Takeda can offer you:
+ 401(k) with company match and Annual Retirement Contribution Plan
+ Tuition reimbursement Company match of charitable contributions
+ Health & Wellness programs including onsite flu shots and health screenings
+ Generous time off for vacation and the option to purchase additional vacation days
+ Community Outreach Programs
More About Us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support