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Social Media & Communications Specialist

at POWDR in Killington, Vermont, United States

Job Description

Who We Are At Killington/Pico, we strive to hire the best and we value integrity, excellence, respect, inclusion, and collaboration. This role will report to the PR & Social Media Manager and be a part of the Communications Team. On this team, we encourage independent decision-making, open communication, collaboration, constructive feedback, and new ideas. With this approach, we’re more effective, flexible, fun, creative, and collaborative. Where You Come In This is an exciting role with significant visibility and an opportunity to work with high-profile athletes and influencers. We’re looking for a Social Media & Communications Specialist to join our dream team. We want to use social media not just as a distribution channel, but as a means to spark genuine interaction with followers, current and prospective guests, and those who have a passion for the adventure lifestyle. This individual will work primarily with our communications and marketing team to create organic content, collaborate on a range of social brand projects, and develop strategies to engage our target audience and support the communications needs for key Killington Resort and Pico Mountain initiatives across all social media accounts. The Social Media & Communications Specialists will be responsible for conceiving, planning, and executing creative social content, with the goals of maximizing audience engagement and helping build our two unique brands at Killington Resort and Pico Mountain. This person should be comfortable with public speaking. Responsibilities * Develop, manage, and own social media calendars driven by data and insights to support marketing efforts. * Engaging, building, and proactively managing a positive social media community across organic and paid experiences consistently. * Develop and maintain brand voice, style, and processes for social engagement. * Collaborate with internal team and partners for strategic alignment and social campaign ideation and execution. * Analyze, track, and measure performance against KPI’s and report on monthly social campaigns. * Continuously scout new creators/influencers across social platforms and in the action sport space to partner with. * Update and maintain an influencer database. * Assist in managing the execution of influencer partnerships and events. * Contribute to high impact PR and marketing efforts including, but not limited to, press and influencer outreach, media gifting and influencer seeding logistics, aligning with product deadlines, event campaigns, major brand moments and collaborations. * Build relationships with customers, potential customers, thought leaders, and industry professions through engaging on social — commenting, messaging, sharing consumer content. * Stay abreast of new technology, industry trends, and platform improvements that affect digital media. * Produce and disseminate weekly updates to the local chamber * Plan, execute and deliver regular internal communications Qualifications / Skills * BA/BS in a related field such as Marketing, Communications, Journalism, PR or Advertising * 1-3 years’ experience working in social media preferred, but not required * Excellent understanding of social media platforms, including their respective strengths, nuances, success metrics, and relevant demographics * Experience working with all content formats within Facebook/Live, Instagram/Live, YouTube, Twitter, Pinterest, LinkedIn, and TikTok * Excellent, on-brand writing and customer service * Excellent written and oral communication * Comfortable and confident at public speaking * Intermediate to expert level skier and/or snowboarder * Knowledge of and ability to downhill mountain bike a plus but not required * Prior social media and community management experience building accounts with strong engagement * Can-do positive attitude and ability to perform in a fast-paced environment * Organized, detail-oriented, and able to multitask while remaining communicative * Able to pitch and execute innovative, next level concepts quickly * Ability to multi-task, managing multiple projects/activities/directives simultaneously * Experience with Sprout Social or other social analytics, social listening tools or influencer management platforms preferred * Experience working directly with influential creators preferred Killington/Pico is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc.). Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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Job Posting: JC191022280

Posted On: Aug 27, 2021

Updated On: Oct 22, 2021